Page count is a poor starting point for choosing a website. First ask who will arrive, what they need and what they should do next. One clear page can serve a focused offer. A business with several distinct services usually needs more room to explain them.
When a landing page fits
A landing page centres on one offer and one main action: a booking, enquiry or registration. It can support an advertising campaign for a specific service. The headline continues the ad’s message, the content answers customer questions and the form asks for information needed for the next step.
Adding six unrelated services for different audiences removes that focus. Consider separate destination pages or a company website instead.
When you need a business website
A company website helps customers compare services, review projects and understand who will deliver the work. The homepage introduces the business and guides visitors. Each important service gets its own page for its audience.
ALUFE GS needed separate information for candidates and employers. U Malické Brány needed reservations, events and multiple languages alongside its menu. These portfolio projects demonstrate different structures for different needs.
Five questions for your brief
- Do we have one offer or several services for different customers?
- Will visitors arrive from a specific ad, search or a recommendation?
- What must they understand before contacting us?
- Who will answer enquiries, and how quickly?
- Who will maintain the content and what might we add later?
What to compare in proposals
Compare scope: structure, copy, design, languages, forms, integrations, SEO setup, testing and handover. Hosting, licences and ongoing support are further items. Identical prices may cover very different work.
SEO starts with clear structure, useful information and accessible links between pages. These principles are also explained in the Google Search Central starter guide.
Start with a useful, manageable scope
Choose a solution that serves today’s offer and supports future development. Explore our website development service for implementation. If you also need to organise follow-up, consider a sales funnel.
